Americans Have Discovered Curaçao: A Tourism Explosion

Curaçao’s international fame has reached a boiling point, with a massive surge in visitors from the United States and Canada. The share of international holidaymakers jumped from 20% to 30% in 2022, signaling a permanent shift in the island's tourist demographics .

Global Hotel Chains Leading the Way

Major American hospitality brands are fully capitalizing on this new demand:

• Marriott & Hilton: The renovated Marriott Beach Resort and the upcoming "The Riff" in collaboration with Hilton are specifically designed to meet the high standards of North American travelers .
• Sandals Royal Curaçao: This luxury resort has been a game-changer since its opening, significantly increasing the island's visibility in the US market.
• Pyrmont Hotel: Scheduled for completion in late 2025, this 300-room hotel in the historic Pietermaai district will integrate monumental buildings into a modern luxury concept.

The Unique Appeal of the Island

While travelers were once attracted mainly to the beaches of Aruba or Barbados, they are now choosing Curaçao for its authentic culture and European-Caribbean history. The island offers a unique blend of vibrant entertainment, world-class dining, and—most importantly for American tourists—a high level of safety .

With over 1,500 new hotel rooms entering the market, the current growth trend is expected to develop exponentially, cementing Curaçao’s position as a premier global destination.